In the 1950s and 60s, many Shanghainese tailors fled to Hong Kong and they adopted Western techniques to transform the two-dimensional cheongsam into a voguish dress with a slender, more three-dimensional form, thereby unlocking a golden age that lasted two decades. The iconic dress, as modelled by members of the educated upper class, gradually became a marker of identity and the craft became increasingly sophisticated with expensive fabrics.
The 1970s were a period when businesses – especially the clothing industry – thrives. A wind of change blew through the local fashion landscape and the days where cheongsam was worn as everyday wear was over. People gradually turned their attention to the modern, ready-to-wear garments.
The 1970s were a period when businesses – especially the clothing industry – thrives. A wind of change blew through the local fashion landscape and the days where cheongsam was worn as everyday wear was over. People gradually turned their attention to the modern, ready-to-wear garments.
