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Chinachem Group unveils its 'Ho Ho Sustain' festive campaign, aimed at inspiring individuals to embrace socially and environmentally conscious choices through a captivating array of sustainable activities available at the Group's malls, Nina Hospitality hotels, and Central Market. This initiative seeks to elevate the meaning of the community's celebrations. From engaging workshop experiences and environmentally friendly gift options to festive culinary delights and a New Year countdown party to be held in Central Market on December 31, 2023, the Group is dedicated to making this season more sustainable and impactful.

The 3-hour 'Ho Ho Sustain' New Year's Eve party, scheduled to begin at 9 p.m. at Central Market, will feature exciting live music and entertainment programs to celebrate the arrival of 2024.

Eco-friendly workshops and exhibition

A series of environmental gift workshops is being launched to create a meaningful festive experience. They enable participants to repurpose used materials, craft sustainable punch needle designs or assemble gift packs for those in need. Members of the public are encouraged to unite in spreading heart-warming goodwill, extending their love to a broader audience and ensuring that these sustainable memories touch the hearts of all.

Sweets and gifts with a sustainable touch

Promoting delight and sustainability this festive season, the Group is merging sweetness with a dedication to sustainability. Through the festively curated pop-up Candy Wonderland at Nina Mall, visitors are encouraged to recycle bottles, actively contributing to environmental preservation while enjoying an engaging AR game challenge fuelled by earned tokens.

Visitors are also invited to explore a diverse selection of sustainable gift options available for redemption, bringing joy to recipients and promoting sustainable living. For example, CCG Hearts, the Group's membership rewards programme that promotes doing good and engaging with the community, has selected sustainable snacks made with natural ingredients and packaged in eco-friendly designs as redemption items for members.

Sustainable holiday delights

To help capture cherished moments with loved ones, Chinachem Group is offering the opportunity to bask in the enchantment of a decorated 7-metre tall outdoor tree at NINA MALL 1 and upcycled trees at four participating hotels. These upcycled trees serve as centrepieces for friends and family to unite in the Group’s community-centred celebrations.

"Chinachem Group believes in the power of celebration to connect people and foster a sense of an inclusive community," says the Group’s Chief Business Impact Officer Sylvia Chung. "In line with our dedication to sustainability, we advocate for the community to make socially and environmentally conscious choices through a series of celebrations that embrace everyone."

Event information:

Check out here for further details.