Your actions today ripple into the future

No act is too small; no impact is too big. REACT with us to better tackle waste and shape the future we desire.

 

Like it or not, we all leave a trail of waste behind us in our daily lives.  Bad habits form over decades, convenience takes priority over consideration, and before you know it, landfills are overflowing, and the seas are choked.

 

So how can we all manage our personal waste in a more responsible manner? 

We can REACT.

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Inspiring the community

REACT is designed to create opportunities for us all to make small changes that will deliver big results. To broaden its reach, we’ve invited the local NGO, The Green Earth, to join us in this initiative. REACT will inspire, motivate, and reward participation in a series of initiatives to improve our practices around the waste we generate. All whilst being recognized and rewarded.

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REACT is for everyone, always

The Chinachem Group already takes waste seriously, it’s part of our business philosophy of equally valuing People, Prosperity, and Planet. But like you, we want to do more to preserve and protect the world we share. So, we’ve developed REACT to share some of our learnings, raise awareness, and inspire the community to reduce the amount of waste generated and improve the way we all recycle. We’re even rewarding participation in some of our initiatives through our innovative CCG Hearts loyalty programme.

As summer approaches, we’ve organised a busy couple of months of events and educational programmes, all of which are accessible and fun. So why not devote a little time to enjoying and investing in a better future for us all.

  • REACT FunWaste Carnival

    Set amongst the fossils and green spaces of Tsuen Wan’s newly opened Nina Park, the FunWaste Carnival brings together entertainment, learning and participation.  Stroll through the market stalls showcasing local sustainable producers and craftspeople making fashion, homewares, and more, from upcycled and recycled materials.  Compete at the game booths, join one of many hands-on workshops, and enjoy some music performances and busking as they entertain the crowds.

     

    Date: 27 April to 1 May 2024

    Venue: Nina Park

    Download programme schedule now

  • Beach and trail clean ups
    Together we clean

    Join our partners The Green Earth and make an instant impact on some of Hong Kong’s trails and beaches.  You’ll be kitted out for the task, and you may even find that some of the materials you collect become art in the form of an installation.

  • Educational tours
    Journey to resource circularity

    Hong Kong already has some examples of recycling in action, such as O·PARK1 and Y·PARK, and we’re organising guided tours of these progressive and practical venues which deal with sensible disposal of waste in the city.

  • WePledge

    To make big changes, we need to start small, and ‘WePledge’ encourages individuals to alter their daily life behaviour, reduce their waste and energy footprints, and even look further to potential reductions in their workplace.

    Sign up now

  • REACT 120 seconds learning series

    Fun facts to inspire small habit changes that collectively create a bigger impact on society. This 10-episode learning series, in collaboration with Patrick Sir, aims to provide practical knowledge on waste reduction and recycling from an educational perspective in an easy-to-understand format. Each episode features a Q&A segment with rewards, encouraging active participation in fostering a cleaner, more sustainable environment for all.

    Watch the video series

  • Exhibition and workshop
    Waste reduction & recycling class

    In response to the increasing demand for practical knowledge on waste reduction and recycling, we’re offering classes designed to inspire action. Join us to gain insights into the challenges facing our city and discover ways to reduce, reuse, and recycle effectively.

     

    Date: 8 - 21 July 2024

    Venue: D‧PARK

     

    Date: 22 July to 18 August 2024

    Venue: NINA MALL

  • Mooncake tin boxes recycling

    We encourage and appreciate your commitment to sustainability. CCG Hearts members can earn 500 reward points by recycling clean mooncake tin boxes at our designated collection points. Let’s celebrate the Mid-Autumn Festival in an eco-friendly manner and make a positive impact on the environment.

     

    Date: 18 September to 2 October 2024

  • Zero Packaging Fiesta 2024

    To combat excessive packaging, we support the “naked buying” culture and advocate for sustainable living. Chinachem Group proudly supports the Zero Packaging Fiesta 2024, organised by Greeners Action. This event features sustainable markets, eco-friendly workshops, educational forums, and exhibitions highlighting the importance of waste reduction. Join us on our journey towards a greener future.

     

    Date: 12-13 October 2024

    Venue: D‧PARK L1

  • Green shop directory

    Designed for Chinachem's large tenant community, our green shop directory will showcase their sustainability efforts, encompassing waste management and operational greening. This initiative aims to inspire the community to adopt low-waste practices for the benefit of all.

We Act now

Our aim with REACT is to change behaviour, for the long term. REACT exists to provide a kick start, to clearly illustrate why we need to change the way we create then dispose of waste, the benefits of those changes, and where possible, reward you for listening, changing, and spreading the word. 

Partnership with The Green Earth

Achieving change at a community, city, country, or global level requires partnership. Hence, we’ve invited The Green Earth to join us in this campaign to inspire behavioural change in reducing the waste footprint. The Chinachem Group has been taking sustainability seriously for many years now, implementing new practices across its many business units to ensure the better health of the community that surrounds it.

The Green Earth is a charitable organisation dedicated to helping the general public make smart, sustainable choices and taking practical steps to reduce waste at its source. Their programmes provide engaging and educational experiences that encourage active participation from both individuals and corporations. It’s core value is “Cherish the Earth”, and together we aim for REACT to bring more believers to this vital cause.

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