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18 July 2024
“While plastic bags nowadays are widely seen as ecologically unfriendly, do you know that they were initially created as sustainable products meant to be reused?” asks Patrick Lam, affectionately called Patrick Sir. Raising thought-provoking questions is a communication strategy often employed by him in hosting TV programmes and school talks, as he believes it encourages audiences to dig more deeply in search of answers. “A Swedish engineer invented plastic bags in 1959 with the intention of offering a reusable alternative to brittle paper bags,” explains Patrick Sir, before raising another intriguing question, “Have you ever heard of ‘the resurrection of batteries’? Just rubbing a dead battery may extend its life!”
Patrick Sir
These questions are part of the video series that Patrick Sir and his team have produced for Chinachem Group’s REACT campaign, with an aim to raise public awareness about waste reduction and promote green actions. Managing every stage of the production process from conceptualisation, research, scriptwriting and filming to post-production, the team presents ten trivia about environmental issues in a light-hearted manner, accompanied by facts and figures. “Human beings are driven by emotions. The key to convincing them to modify their behaviours is to evoke their emotions and foster engagement. Stern lectures don’t always work,” he explains.
“This is a wake-up call for me as a parent. No matter how trivial a behaviour may seem, we parents can always lead by example.”
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