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CCG Hearts, the latest membership rewards programme by Chinachem Group (“the Group”), continues to spread warmth and cheer through its kind-hearted activities. As the Mid-Autumn Festival approaches, Donald Choi, the Group’s Executive Director and CEO, participated in a festive cookie and lantern-making workshop today organised by “CCG Hearts and Hong Kong Federation of Youth Groups”, to bring joy and blessings to the elderly in Tsuen Wan district. The CCG Hearts programme enables members to accumulate points not only through spending but also by participating in a wide variety of Kindness Quests, inspiring them to contribute actively to the happiness and well-being of the community while reaping the rewards of the programme’s attractive membership benefits.

"Embracing the concept of ‘Big Heart Big Rewards’, we have introduced the CCG Hearts community service platform by integrating the various membership reward programmes under the Group,” explained Donald Choi. “As part of this initiative, we have joined hands with a diverse array of charitable organisations, including the Hong Kong Federation of Youth Groups, in the hope of generating a ripple effect that ignites a spirit of active community engagement and mutual support. This initiative embodies Chinachem Group's unwavering commitment in balancing the 3Ps of People, Prosperity, and Planet.”

CCG Hearts has launched nearly 20 “Kindness Quests” to date, most of which have been quickly filled upon their launch. These activities encompass elderly care, youth development, green living, and arts and culture. Notable initiatives include canoe trips for beach clean-ups on outlying islands and youth volunteers for Halloween parties. Within the programme’s first month, 130 volunteers have been successfully matched with a number of social welfare organisations.

CCG Hearts sets itself apart from conventional membership programmes by focusing on cultivating a caring culture that fosters community support. Members can accrue points not only through spending at nine designated shopping malls, Central Market, Nina Hospitality, and cinemas, but also by engaging in the various Kindness Quests detailed on the platform, as well as by volunteering with social welfare organisations. These opportunities include activities like environmental conservation, fostering intergenerational harmony, and promoting arts and cultural initiatives, enabling members to making meaningful contributions to their community.