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 Where People Come First

“People first” is not just an idea. It is the core value behind every space we create and shape. From residential developments and shopping malls to hotels and residential care homes, we start with “people”, striving to build vibrant environments that respond to community needs, and promote social development and inclusion. We envision spaces are beyond bricks and mortar, but the starting point for connection and care.
>HK$12,250,000
contributed to community investments
37 organisations
benefiting from our donation projects
11,862 hours
of community service contributed by 2,576 volunteers
233,390 people
served/engaged by activities/ events funded or organised by CCG
^Data from 1 July 2024 to 30 June 2025

Places for Connection

  • Malls
  • Hotels
  • Residential/ Commercial Buildings
  • Residential Care Home for the Elderly
  • Park

  • Malls

    They are more than just shopping destinations, Chinachem malls actively promote healthy living, cultural exchange, and sustainability through thoughtfully curated events and innovative spatial design. For example, Central Market and Tsuen Wan’s D·PARK embrace the concept of “Playground for All”, regularly hosting exhibitions, workshops, and creative markets, while incorporating accessible facilities and green spaces. Here, space is more than a backdrop. It is a bridge that connects people and the community, creating opportunities for sharing and interaction.

  • Hotels

    Hotels – often regarded as a starting point for travellers to explore the city – can also be a platform that connect the community. Nina Hospitality has partnered with the Hong Kong Elite Association to launch the “Home² Youth Hostel Programme”, providing affordable living spaces for young people and supporting their growth through career talks, cultural experiences, and community services. Here, space is more than lodging. It is a platform where youth and the community co-create the future.

  • Residential/ Commercial Buildings

    Every development is a chapter in the story we write  with the community. Our residential projects create livable homes where life unfolds and memories are made; our commercial developments provide a foundation for business to spark creativity; and our property management team, as the frontline bridge to residents, delivers professional service with care to foster warm communities. Here, space is more than buildings. It is a place that nurtures life, creativity, and connection.

  • Residential Care Home for the Elderly

    As part of Chinachem Group, Pine Care is dedicated to providing high-quality, affordable elderly care services, ensuring seniors enjoy their late years in a thoughtful environment that honours their contributions to society. We also champion intergenerational harmony through diverse activities that encourage interaction between young people and the elderly, fostering an age-friendly community. Here, space is more than care facilities. It is a centre of compassion where different generations come together in harmony. 

  • Park

    Nina Park is Hong Kong’s first and only wood fossil park, featuring a remarkable collection of fossilised trees. Through diverse community activities and its dedicated school programme, the park delivers unique edutainment experiences. Here, space is more than a green park. It is a venue that inspires exploration, encourages interaction, and promotes sustainability.

Connecting Communities, Creating Impact

Anchored in our belief that people give places their meaning, we champion diverse initiatives that bring stakeholders together and help communities flourish. Explore the stories below to discover how we make a lasting, meaningful difference.

Elderly Care & Support for an Ageing Population
  • Elderly Care & Support for an Ageing Population
  • Community health and wellness
  • Building Sustainable and Inclusive Communities
One by one, fashion pieces crafted from recycled materials came to life amid the laughter ringing through all 12 Pine Care homes.
The Spirit of Active Ageing Woven into Sustainable Fashion
One by one, fashion pieces crafted from recycled materials came to life amid the laughter ringing through all 12 Pine Care homes.
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Silver Ballet Ambassador Training Camp
60 elderly participants performed at the Hong Kong Cultural Centre, moving with poise and quiet elegance as they presented what they had learned from the HK Ballet x Chinachem Silver Ballet Ambassador Training Camp.
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As Hong Kong faces an increasingly ageing population, the elderly are no longer seen as passive recipients of care, but as active participants in the silver economy.
A Single Stone, Connecting Childhood Memories and the Silver Economy
As Hong Kong faces an increasingly ageing population, the elderly are no longer seen as passive recipients of care, but as active participants in the silver economy. .
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The team proposed Luma Agent, an AI-powered assistant designed to help older adults overcome barriers to digital technology.
Sustainable Futures: Green x Silver Student Innovation Challenge 2026
Students are invited to explore innovative solutions to environmental and social challenges, contributing to a more liveable, inclusive, and sustainable future.
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Endless Sheng, Thousand Reeds in Harmony Marathon
At the International Sheng and Reeds Festival 2026, the HKCO brought together over a thousand enthusiasts of reed instruments for a large-scale joint performance.
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Young at Heart Festival 2025
For the second consecutive year, we partnered with our Group member, Pine Care, to support The Jade Club’s Young at Heart Festival.
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Golden Gourmet, where culinary meets compassion
As Hong Kong's population ages, a silent challenge grows. Sadly, the simple joy of eating often becomes a struggle for seniors who, like many, face swallowing difficulties.
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My Good Part-Time Grandchildren
The Group and Caritas Community Centre in Tsuen Wan launched the “My Good Part-Time Grandchildren” (PTGC) Programme to foster intergenerational connections and enhance elderly residents’ access to community resources.
Anchor Children with Elders (ACE) Art
With a focus on the wellbeing of golden agers, Chinachem Group supports the ACE Art competition, organised by the Mighty Oaks Foundation. About 1,700 pieces of artwork created by young students are gifted to elderly homes and centres, spread love and joy across generations.
Senior Housing Investment in Hong Kong
Supported by the Urban Land Institute (ULI), we developed Hong Kong’s inaugural senior housing investment report.
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CCG Pickleball Challenge 2026
CCG Pickleball Challenge 2026 - the first large scale pickleball tournament ever held within a shopping mall in Hong Kong - took place at Tsuen Wan’s D·PARK over Easter. The event reflects Chinachem Group’s placemaking commitment by transforming extensive mall space into a lively sports arena, where people of all ages can stay active, have fun and connect through one of the world’s fastest growing sports.
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CCG Tsuen Wan Games - Together in Harmony, Strong in Health
To support the National Games, Chinachem Group presents the "Chinachem Tsuen Wan Games" to champion the “Sports for All” movement. The six-week festival, running from 11 October to 23 November 2025 at D‧PARK, will begin with a "Get Ready" phase to engage the community, culminating in a four-day "Game On" finale where D‧PARK will be transformed into a sports arena for all ages.
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“One Beat, One World: Connecting through the Drum”
The Hong Kong Chinese Orchestra’s drum series harnesses the power of drumming to unite, inspire, and promote well-being locally and beyond. Support also extends to the Olympic swimmers' charity Mind the Waves, focusing on mental wellness among youth and fostering positive energy in society.
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Summer "Go!"ympics
Every four years, the world comes together to celebrate human life through sporting endeavour. The Olympics and events like it, strengthen communities, encourage positivity, recognise and reward those who challenge physical and mental limits. This closely mirrors so much of what we strive for within Chinachem, so with that in mind we’re developing a diverse range of activities over the summer to give the people of Hong Kong further opportunities to celebrate the athletes representing our city.
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Urban Climb 300m+
Chinachem was the lead partner of the fundraising initiative Urban Climb 300M+, where paraplegic rock climber Lai Chi-wai take on the challenge of climbing Nina Tower, Chinachem’s landmark headquarters in Tsuen Wan and the tallest building in New Territories. This project raised more than HK$7.7 million, including our matching donation of over HK$3.8 million, to the “Get up and Walk” programme of the Department of Orthopaedics and Traumatology in the LKS Faculty of Medicine at The University of Hong Kong (HKUMed).
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Impact Booster 2025
In 2025, Chinachem Group partnered again with the Hong Kong Social Entrepreneurship Forum (HKSEF) to launch Impact Booster 2025. The programme encouraged students to step into the Tsuen Wan community, identify real needs and use design thinking to respond to urban challenges.
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The Nutcracker Ballet for All Fun Day
Every child’s world can be enriched by art. Chinachem Group joins hands with Hong Kong Ballet to present a special gift to 180 children and their families – an enchanting performance of the classic ballet The Nutcracker and an immersive ballet workshop.
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Home² Sweet Home: Home² Youth Hostel Project
In a city known for challenging property prices and a competitive living environment, finding quality affordable housing remains a pressing issue for many of Hong Kong’s young people. It’s against this backdrop that the Home² Youth Hostel project emerged — a collaborative effort between Chinachem Group’s Nina Hospitality and The Y.Elites Association, designed to offer not just a place to live, but a platform for growth, connection, and empowerment.
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My Green Space Student Competition 24–25
A record breaking, 500 students from 82 local and Greater Bay Area schools unleashed their creativity in the My Green Space Student Competition 2024–2025, organised by the Hong Kong Green Building Council (HKGBC) and solely sponsored by Chinachem Group (CCG). The competition challenged participants to design their ideal "Green and Smart City".
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Supporting Students through Impact Booster
We co-organise the programme with the Social Enterprise Summit, empowering students to create innovative community solutions for Tsuen Wan. Through seed funding, we help turn their ideas into reality. Now in its third year since 2022, the programme inspires young changemakers to drive positive impact.
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"Heung Heung Mansion” Revitalisation Project
Chinachem Group and Wu Zhi Qiao (Bridge to China) Charitable Foundation (WZQ) are excited to bring new life to Heung Heung Mansion, nestled in Sha Tau Kokʼs Yung Shue Au Village and inherit Hakka culture. Building on the spirit of Chinachemʼs Lai Chi Wo Story Room project, this initiative continues to inspire youths to explore and celebrate Hong Kongʼs rural heritage.
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Chinachem Group celebrates French May
Since 2021, Chinachem Group partners with the French May Arts Festival to bring the finest French arts and culture to Hong Kong. This collaboration cultivates multi-cultural activities and gastronomy, inviting the public to celebrate together.
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REACT: Tackling Waste and Shaping a Sustainable Future
This sustainability-themed programme encourages better recycling habits to reduce waste. Supported by The Green Earth, it engages the community through events, initiatives, and activities designed to inspire, entertain, and promote sustainable living.
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CCG Grand Award Honours Local Talent
In partnership with the Hong Kong International Film Festival Society (HKIFFS), we present the CCG Grand Award in Hong Kong-Asia Film Financing Forum (HAF) to outstanding locally-produced film projects. This initiative supports the arts and cultural industries, enriches quality of life, nurtures local talent, and contributes positively to the Hong Kong film industry and community.
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Lai Chi Wo Story Room Shares Hakka Stories
Chinachem Group is committed to conserving historic architecture and intangible cultural heritage while advancing urban-rural integration. Opened in 2021, the Lai Chi Wo Story Room, funded by Chinachem Group, promotes Hakka culture to younger generations.
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Oktoberfest at Central Market
Central Market has been proudly hosting its annual Oktoberfest since 2022, celebrating inclusivity in a vibrant and welcoming atmosphere. As the Playground for All, it brings the community together with energy, joy, and connection. In this inclusive society, there’s always more to celebrate!
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HKGCC Business Case Competition
In partnership with the Hong Kong General Chamber of Commerce (HKGCC), we support tertiary students and recent graduates by providing business cases to solve. This initiative encourages participants to develop creative solutions and gain valuable insights from our executives, offering them hands-on learning opportunities beyond the classroom.
/10 result(s)
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  • CCG Hearts: Caring in Action

    Building an inclusive and caring community requires everyone’s participation. To encourage greater involvement in community service, we have woven volunteerism into our membership reward programme, CCG Hearts. Members can join quests to earn points, redeem rewards, while experiencing the joy and sense of fulfilment from giving back to society. 

    Register as a CCG Hearts Member Now

  • Chinachem Volunteers

    Chinachem Group strives to nurture a culture of volunteerism, encouraging employees to co-create positive impact in the community. We provide volunteer leave and organise a wide range of workshops to equip colleagues with the skills to serve. Through volunteering, our team not only brings positive change to the community but also builds meaningful connections with fellow colleagues and the community they serve.

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A Rewarding Career

With over 4,000 dedicated colleagues who work diligently and wholeheartedly in their roles, they form the foundation of the Group’s steady growth. We value every colleague’s contribution and are committed to fostering a workplace where talent is empowered to make a meaningful impact, build fulfilling careers, and enrich their lives with confidence and purpose.

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