Curating an Inclusive Community
Fostering inclusive and compassionate communities requires the active participation of all individuals. To inspire greater participation and engagement in community service, we have integrated our volunteering initiatives and recognitions into our CCG Hearts loyalty programme and staff engagement. The CCG Hearts “Quest” feature encourages proactive participation in volunteering to enhance the lives of others by allowing participants to earn points and redeem rewards while spreading joy. By fostering a culture of volunteerism, we not only strengthen community bonds but also create an environment where everyone feels valued and included.
Performance Highlights
8,243 hours
Of volunteer services provided, recorded a nine times1 increase
26 organisers
Received support for community activities
Community Service Hours, by Focus Area
Donations, by Focus Area
1 The nine times increase compared to previous fiscal year was mainly contributed by the launch of our CCG Hearts loyalty programme, which has provided a platform to foster community services and volunteerism.
Golden Years Community Programmes
We are committed to fostering inclusive communities by promoting cross-generational connections and raising awareness of the importance of community integration. Through year round activities, we empower the elderly to engage meaningfully, share their wisdom, and strengthen community ties. Aligned with our vision, “Places with Heart,” we prioritise agefriendly facilities and support the mental well-being of both the elderly and their caregivers. Additionally, we provide tailored healthcare services to address their needs. Our goal is to create a more liveable and inclusive Hong Kong, promoting harmony across all generations.
Age Friendly Estates Pilot Scheme
We have partnered with The Hong Kong Council of Social Service to launch a series of initiatives and events under “Age Friendly Estates Pilot Scheme” in FY2023/24.
To connect residents with local resources, we hosted a Community Resource Expo at Golden Lion Garden, introducing nearby community resources such as local social welfare organisations and district health centres.
In collaboration with the Sha Tin District Health Centre, we facilitated free Covid-19 vaccinations for 100 elderly residents at Hilton Plaza, safeguarding their health.
To further address the physical and psychological needs of senior residents, 100 frontline colleagues from Property Services participated in an online training organised by the Hong Kong Association of Gerontology (“HKAG”). In recognition of our efforts, we have received the Golden Award of Friend of Age-friendly Housing Estates online training and recognised as Friend of Age Friendly Housing Estates by HKAG.
In May 2024, we also organised a visit for residents of Pictorial Garden Stage I-III and Golden Lion Garden Stage II to the Jockey Club “Age at Home” Gerontech Education and Rental Service Centre, where they explored the latest home-based elderly care equipment and facilities.
Through the Age Friendly Estates Pilot Scheme, we remain committed in addressing elderly residents’ needs by collaborating with community organisations and continuously enhancing staff capabilities to support ageing in place.
Golden Gourmet
The Group partnered with the Golden Age Foundation in 2023 to launch Golden Gourmet, an elderly-friendly meal programme, in response to the prevalence and growing awareness of swallowing difficulties in Hong Kong’s ageing population. A professional team of registered dietitian, nurse and speech therapist provided training for around 25 volunteers, including chefs from Nina Hospitality, equipping them with nutritional knowledge and cooking skills for elderly-friendly meals. They visited elderly homes to assist the preparation of elderly-friendly meals, improving the appearance and texture of foods while maintaining their nutritional value.
The initiative aimed to transform the dining experience for the elderly suffering from dysphagia, rekindling their interest in food and enhancing their mental and psychological health. Volunteers also built up skills in elderly-friendly meal preparation which they could apply for the benefit of the wider community and their family members. Building on the programme’s success, the partnership was extended in 2024 to offer advanced training for volunteers and chefs from Nina Hospitality.
Dementia Care and Caregivers Support Programme
We partnered with the Hong Kong Sheng Kung Hui Welfare Council (“SKHWC”) to promote the active engagement of persons with dementia (“PwDs”) in everyday activities. Trainings were offered to community volunteers, family caregivers, and professional caregivers at private care homes, equipping them with facilitation skills to deliver failure-free activities to PwDs using SKHWC’s user-centric DementiAbility Methods training kit themed around Hong Kong food culture. Under a controlled assistive environment, PwDs were able to re-engage in day-to-day activities such as shopping, tidying up the fridge, and setting the table, thereby redeveloping the confidence to take charge of their own lives and reintegrate into the community.
Apart from promoting the physical and mental well-being of the elderly, we also helped address the mental health challenges faced by caregivers through supporting SKHWC’s “Happiness Surrounding You: Caregivers Support Service” programme. Aimed at alleviating stress faced by caregivers and enhancing their emotional management skills, the initiative invited around 160 caregivers to participate in a series of quilling paper art workshops, providing a creative outlet and much-needed breaks from caregiving responsibilities. Community education exhibition booths would be set up at the end of the programme to showcase caregivers’ artworks, promoting awareness of caregivers’ psychological well-being and fostering a caregiver-friendly community.
My Good Part-time Grandchildren Programme
Hong Kong’s ageing population presents a growing concern, with a considerable number of elders being elderly singletons who live alone and lack regular social contact or support. In collaboration with Caritas Community Centre – Tsuen Wan, we launched the “My Good Part-Time Grandchildren” (“PTGC”) programme, which aims to foster meaningful intergenerational connections and enhance access to community resources for a targeted 100 elderly singleton households.
The programme helped address the social needs of the elderly through initiatives focused on “Health”, “Social Connections”, and “Self-Sufficiency”. Community volunteers engaged with the elderly through meal sharing, group activities, visits to district support services, and outings. The companionship helped reduce feelings of loneliness, strengthened community ties, and promoted self-sufficient living. Additionally, PTGC mobilised volunteers and corporate partners to build support networks for elderly singleton citizens and equipped volunteers with the skills and confidence to serve as community carers beyond the programme period.
HandsOn Hong Kong Community Engagement Programme
To promote volunteerism and a caring spirit in the city, we supported HandsOn Hong Kong (“HandsOn”) on the Community Engagement Programme to deliver a series of meaningful community service opportunities, allowing members of the public to experience the joy of doing good.
The collaboration with HandsOn this year focused on promoting active ageing by fostering social interactions and reducing emotional distress among elderly groups, as well as building a more interconnected and inclusive community for senior citizens. Around 90 volunteers provided support and companionship to more than 70 elders in a series of activities under the half-year programme, including accompanying elders with limited mobility on a reinvigorating forest bathing walk, cooking and serving nourishing soup for elders, guiding seniors in performing stress-relief exercises, and sorting recycled plastics alongside elderly workers.
Care for the Elderly Ambassador
We partnered with the Senior Citizen Home Safety Association for the three-year “Care for the Elderly Ambassador” programme which came into a conclusion in December 2023, with an aim to foster intergenerational, age-inclusive communities and promote respect and care for the elderly.
In 2023, the initiative engaged primary and secondary school students in Tsuen Wan and Kwai Tsing to provide 865 home visits and 2,198 caring calls to elders in the two districts. Meanwhile, elders were invited to share their life experiences in online and offline talks, helping more than 7,400 youths explore their life goals and self-worth.
Support and Joy for the Underprivileged
We are dedicated to supporting those in need by fostering an inclusive and accessible living environment that welcomes individuals from all walks of life, regardless of their abilities or backgrounds. By embracing diversity and promoting inclusivity, we aim to create vibrant spaces that bring joy and positivity to the community, transforming lives and uplifting society as a whole.
Delivering Love and Care to Underprivileged Groups through Festive Events
In 2024, we collaborated with Hong Kong Sheng Kung Hui Welfare Council (“SKHWC”) to organise a series of festive events aimed at spreading joy and warmth to economically disadvantaged communities, helping them feel valued and included during the festive seasons.
During Chinese New Year, we sponsored a Poon Choi Festival at United Court, a transitional housing project operated by SKHWC. About 180 underprivileged elders enjoyed a hearty meal while immersing themselves in festive joy, experiencing the excitement of a lucky draw and captivating performances of Cantonese Opera, acrobatics and dragon dance by children. At Easter, a lunch buffet and party were organised at Nina Hotel Tsuen Wan West for low-income families, bringing holiday cheer to around 120 participants.
Between Mother’s and Father’s Day, a talent contest and carnival were organised at United Court, allowing residents to express their love and gratitude to their families while showcasing their skills in cooking, singing and performing. 15 winners of the contest received gift vouchers from Nina Hospitality for a memorable night or dinner buffet with their families.
Making Christmas Magical for Ethnic Minority and Hearing-impaired Students in Need
In 2023, we continued our support to Operation Santa Claus (“OSC”), an annual initiative by the South China Morning Post and Radio Television Hong Kong to fundraise for smaller and lesser-known charities in Hong Kong.
As part of the campaign, we organised a bus tour for around 25 ethnic minority children from Integrated Brilliant Education to learn about the city’s historical buildings, including Central Market, and explore the vibrant festive displays during Christmas time, with an aim to foster cultural appreciation and social integration.
Nina Hospitality organised two festive cupcake workshops for 34 hearing-impaired youth beneficiaries from SLCO Community Resources, allowing them to experience baking with the support of sign-language interpreters.
Donating Hope – Commitments to the Local Dog Shelters
The Group is committed to fostering a more equitable and inclusive society, ensuring that no individual is neglected. Acknowledging the urgent needs of our four-legged companions during the winter season, Nina Hospitality gathered used duvets and towels from our hotels and generously donated them to local dog shelters, including Sai Kung Stray Friends Foundation, Catherine’s Puppies, and Cheung Chau Furry Children’s Voice.
Supporting Underprivileged Students for Professional Sports Training Programme
We supported InspiringHK Sports Foundation on the RUN Inspires! programme to provide professional running training to 56 underprivileged primary school students and those with special educational needs in Tsuen Wan, equipping them with confidence to face future challenges through fostering positive character traits including perseverance and teamwork.
Over the course of one year, each student attended 60 hours of weekly running classes delivered by professional coaches, eight hours of experiential learning activities, and two hours of sports assessment, performance or competition. Additionally, two Sports Promotion Days were organised, inviting parents and the public to participate and experience the joy and benefits of running.
On completion of the programme, more than 80% of participating students demonstrated improved understanding of sportsmanship and teamwork, and showed a stronger drive to strive for excellence and push their personal limits.
Preparing Special Education Needs Students for Career Opportunities
Nina Hospitality has partnered with local vocational training institutions to provide internship and job attachment opportunities for students with Special Education Needs (“SEN”). To prepare staff for coaching and supporting SEN students, a social worker from VTC SHINE Skills Centre shared practical tips on effective communication and collaboration with SEN students. The first group of 10 SEN students from SHINE began their four-week job attachment at hotels in June 2024. This initiative reflects our commitment to fostering an inclusive and supporting the Business-School Partnership Programme.
Christmas Angel Campaign 2023
With the belief that every child deserves to have Christmas wishes, we partnered with The Salvation Army on the Christmas Appeal 2023 campaign, sponsoring Christmas presents, training programmes and day trips to children from about 900 low-income families, spreading love and joy during the festive season.
As part of the programme, CCG Hearts volunteers helped pick, pack and gift more than 850 pieces of sponsored brand-new toys to underprivileged children based on their filled Christmas wish cards. We also sponsored training programmes in cooking and emerging sports such as VX and Futnet for 80 disadvantaged children and their family members, helping them explore their potentials and develop new interests. At the start of the new year, about 20 underprivileged children and their families took a break away from daily hassles having fun and quality family time together during a day trip sponsored by the Group.
Volunteer Opportunities for All-round Wellness
We sponsored and supported the Hong Kong Federation of Youth Groups (“HKFYG”) on the “Volunteer Opportunities for All-round Wellness” programme, which aims to enhance the social, emotional and physical wellbeing of youths, as well as their environmental awareness through encouraging their participation in community services.
HKFYG’s youth volunteers took part in volunteer activities organised one to three times per month under the companionship of CCG Hearts volunteers who come from diverse backgrounds, fostering cross-generational mentorship and strengthening community connections. Services included wellness art workshops where volunteers and underprivileged children or elderly beneficiaries created artworks together, cooking workshops where volunteers prepared meals for those in need, beach, trail or sea clean-ups through hiking and kayaking, as well as recycled clothing sorting workshops.
