Creating a Prosperous Community
We are dedicated to fostering a vibrant and inclusive community that welcomes individuals from all walks of life. We aim to transform our spaces into dynamic and energetic environments that encourage social interaction and collaboration, and economic vitality.
Case Study
Transforming Central Market into a Thriving Ecosystem for Small and Medium Enterprises (“SMEs”)
The revitalisation of Central Market reflects our commitment to economic growth and community engagement. With nearly 180 years of history, this iconic landmark has been transformed into a lively hub that offers a variety of shops, dining options, and gathering spaces to meet diverse needs. The “Plug to Operate” scheme showcases our support for small and medium-sized enterprises by providing essential infrastructure and flexible leasing options, which enabled engaged SMEs to reduce startup costs, access prime retail space, and benefit from a supportive network. This approach allows new businesses to thrive in a prime location, enhancing the market’s diversity and creating economic opportunities. Moreover, the design of Central Market fosters an inviting atmosphere that encourages social interaction and accessibility for everyone. This revitalised space not only stimulates local commerce but also strengthens community ties, contributing significantly to Hong Kong’s cultural and economic landscape.
Case Study
Grand Opening of Lucky Plaza – Cultivating Community and Economic Growth
The grand relaunch of Lucky Plaza exemplifies our commitment to community enrichment and sustainable economic development. This revitalisation aims to reposition and rejuvenate the mall by establishing a youthful and energetic image while honouring the mall’s legacy and maintaining our longstanding connection with the Shatin neighbourhood.
A series of dynamic campaigns were launched, including collaborations with local illustrators for decorative installations, the creation of engaging social content, and the organisation of weekend markets and pop-up stores. These vibrant initiatives not only enhanced the customer experience both online and on-site but also established Lucky Plaza as a vital player in the local retail landscape.
By engaging diverse audiences through local artist showcases and live performances, we are fostering a sense of community and supporting local businesses. The successful launch of Lucky Plaza highlights our dedication to revitalising community hub, showcasing our responsibility to contribute positively to the economic vitality and well-being of the area.
Case Study
Building Community Connections through Sport – Summer Go!ympics
The Summer Go!ympics campaign exemplifies our commitment to enhancing community well-being and economic vitality. By partnering with 15 organisations and engaging over 35 athletes and celebrities, this initiative established a dynamic platform for connection and collaboration among local communities and participants. Through activities such as live streams from Paris, interactive sessions with olympians and paralympians, and a variety of competitions and sports coaching sessions, we provided opportunities for individuals to engage with one another and collectively celebrate the spirit of sport.
Over 14 weekends, the campaign generated considerable traffic at NINA MALL, providing significant support to local businesses. Unique events, such as Hong Kong’s inaugural mall-based kickboxing experience and athlete meet-and-greets, attracted over 1,400 participants, strengthening community ties.
Moreover, the campaign utilised strategic promotional incentives such as dynamic art installations, exciting sports games, and exclusive CCG Hearts points giveaway challenge to attract mall visitors and boost sales for local retailers. Through these initiatives, the Summer Go!ympics not only celebrated sports and inclusivity but also reinforced our dedication to community enrichment and economic development.
Case Study
Hong Kong Shopping Festival
The Group is actively contributing to the revitalisation of Hong Kong’s economy by participating in the second “Hong Kong Shopping Festival”, organised by the Hong Kong Retail Management Association. As one of the partners of the Festival, we have offered residents and customers shopping privileges in our five major shopping malls, namely NINA MALL, D•PARK, Lucky Plaza, Papillons Square and Shun Fook Barn. By collaborating with multiple organisations, the Group aims to enhance the shopping experience, promote local businesses, and curating Hong Kong into a vibrant shopping destination.
