Features Stories
Nina Park:
The First and Only Wood Fossil Park in Hong Kong
Officially opened in December 2023, Nina Park is the first city park in Hong Kong showcasing a collection of wood fossils that span millions of years, spearheaded by the Group and covers approximately 70,000 square feet.
As an addition to our “Playground for All” series, the park combines an interactive “edutainment” design with advanced technology to inspire, educate, and entertain local and international visitors, offering an immersive experience delving into the geological history. It showcases over 100 museum-grade wood fossils dating back to 2.6 to 5.3 million years ago. Visitors can journey through 16 exhibition zones in the two-storey Wood Fossil Experience Centre, discovering the geological history of Hong Kong, natural science and the beauty of the fossilisation process supported by multimedia content. Since its opening, Nina Park has attracted more than 167,800 visitors at the end of the Reporting Period.
Key Awards
As a result of our leading sustainable design, Nina Park was honoured with the Merit Award of the Green Building Award 2019, Silver Award of the Hong Kong Institute of Landscape Architects Award 2021–2023, the Merit Award of Quality Building Award 2024, the Gold Winner of the MUSE Design Awards 2024, and the Individual SDG Award – Goal 3: Good Health and Well-Being of the UNSDG Achievement Awards Hong Kong 2024.
Community Engagement through Edutainment
At Nina Park, our vision for community engagement is realised through “edutainment”, creating a vibrant and interactive space for visitors of all ages. For example, the park offers a range of immersive experiences such as Discovery Sandpit, Interactive Playscapes for Children, and the Nina Park Light Show, blending entertainment with education about Earth’s history and environmental science.
We inspire our visitors with a shared commitment to preserving the environment, fostering a deeper connection between people and nature. Through our docent tours, we invite the public to embark on a fascinating journey into the Earth’s long history, highlighted by our extensive wood fossil collection. We also showcase the sustainability features of Nina Park during the docent tours, infusing our philosophy of sustainability into each visitor experience. Many of our docents are Recommended Geopark Guides (“R2G”), noted for their professional knowledge and skills in guiding and interpretation, enabling them to deliver high-quality tours that are both informative and interactive.
Insights Shared by Nina Park Docents
I believe that the natural environment, performing arts, and all types of exhibitions should be accessible to everyone.
My role is that of a science communicator, or you could say an edutainer. Sharing knowledge brings me joy. Charisma comes naturally when you genuinely enjoy what you do.
I would observe participants and tailor the exhibition experience based on their personalities and interests.
Interactive Sustainability Features of Nina Park
Outdoor recharge bike – The outdoor charging bike promotes physical health and energy saving by encouraging visitors to wirelessly charge their electronic devices while cycling.
Smart bench – Powered mainly by the 36 pieces of steppable solar panel nearby, the smart bench shows the real time weather updates and park news in its digital screen, and is equipped with a reading light and wireless charger. It also provides cool breeze using recycled rainwater to offer a refreshing experience for visitors during summer.
Rainwater harvesting area– Riding on the “Sponge Park” concept, the harvest rainwater play area integrates rainwater collection and children’s aquatic play features, showcasing how Nina Park collects and recycles rainwater for landscaping use to reduce water consumption in an interactive manner.
To make Science, Technology, Engineering, Art and Mathematics (STEAM) learning engaging, our school programme, designed for primary and secondary students, provides guided tours, workshops, and interactive games that make learning an adventure. The implementation of school programme has engaged over 407 school principals, teachers and students during the Reporting Period.
Furthermore, the Nina Park Design Competition 2023 invited full-time students studying design-related disciplines in tertiary institutions in Hong Kong and Macau to submit creative design for the amphitheatre of Nina Park. This competition received over 90 creative submissions showcasing the enthusiasm and involvement of the student community.
To extend our impact to stakeholders beyond Nina Park, we have partnered with the Hong Kong Science Museum to showcase precious wood fossils at the “Extinction • Resilience” exhibition in the Palaeontology Gallery from 2023 to 2027.
Nina Park proudly showcases six unique wood fossils, each organically formed into symbols that embody love, celebration, and other key attributes of life. These extraordinary pieces—Nina Rock, Victory Rock, Anniversary Rock, Union Rock (currently exhibited at the Palaeontology Gallery in the Hong Kong Science Museum), Graduation Rock and Promise Rock— represent our six life milestones. Together, they not only highlight the artistry of nature but also commemorate the significant moments of our lives, telling a beautiful story of our journey through life.
Promoting Biodiversity in Urban Park
Our commitment to biodiversity conservation is evident through Nina Park’s diverse plant species and wood fossils on display. With over 30% of greenery area and more than 20 plant species, including rare specimens like Araucaria cunninghamii and Ginkgo biloba, the park provides a habitat for unique flora and fauna. The park’s strategic planting of evergreen species and seasonal flowers not only enhances visual appeal but also attracts pollinators and small creatures, serving as both shelter and a crucial food source for local butterflies and birds, contributing to the park’s ecosystem health throughout the year. It also seamlessly connects to the nearby Tsuen Wan Park and Tsuen Wan Promenade, which are also rich in biodiversity, forming a green belt in the bustling Tsuen Wan area, resembling an oasis in the city.
Additionally, Nina Park supported The University of Hong Kong and Lingnan University in conducting an Insect Pollinator Survey, aiming to study insect pollinator diversity in urban environments. More details about our strategy to biodiversity and response to Taskforce on Nature-related Financial Disclosures (“TNFD”) can be found in the “Protecting Ecosystems – Our Commitment to Biodiversity Enhancement” section.
One Beat, One World:
Connecting Through the Drum
Since 2023, the Group has collaborated with the Hong Kong Chinese Orchestra and presented an enthralling series of drum activities titled “One Beat, One World: Connecting Through the Drum”. The initiative aims to infuse society with positive energy through the power of drumming across all 18 districts of Hong Kong. The mission was to drum up the spirit within the community and promote inclusivity through action. It engaged diverse communities including ethnic minorities, the elderly, young persons in custody and underprivileged communities, with over 1,700 drum team players and participants.
In October 2023, the “The 20th Anniversary of Hong Kong Drum Festival – One Beat, One World: Connecting Through The Drum – Drum Carnival And 5G Live Concert” was held at the Art Park of West Kowloon Cultural District, offering a day of musical performances, cultural celebration, and community engagement, all accessible to the public. More than 16,000 participants attended in person, while over 740,000 viewers watched the concert through 5G broadcasting and online platforms, spanning audiences from the United States, Japan, Singapore, Malaysia and Thailand. The festival featured performances by esteemed international drumming teams, including those recognised as Intangible Cultural Heritage of China such as the Jiangzhou Drum, Ansai Waist Drum, and Chaoyang Yingge Drum.
Participants enjoyed a variety of activities, including drumming workshops, community game booths, and the awards presentation for the “Hong Kong Synergy 24 Drum Competition”. A highlight of the day was the impressive 3.47-meter Peace Drum. The day culminated when the 5G Live Music Concert began, featuring the Hong Kong Chinese Orchestra alongside world- renowned percussionists specialising in a diverse mix of drums, from Korean and Japanese drums to African, Uzbek, American jazz, and Chinese Jiangzhou drums. Audience members were even gifted with rattle drums, allowing them to interact with the performers, creating an immersive experience filled with music, celebration, and cross-cultural connections among talented drummers from among the world.
The initiative, which included drum workshops at NINA MALL, Central Market and Nina Hotel Tsuen Wan West, showcasing our unwavering commitment to supporting society through music.
CCG Hearts:
Doing Good While Earning Rewards
Hong Kong is filled with generic loyalty schemes, but our introduction of CCG Hearts loyalty programme marks a change. This innovative initiative transcends traditional membership reward programmes by not only offering rewards but also encouraging participation in community welfare efforts and emphasising the joy of giving back. CCG Hearts also serves as a platform for the Group to showcase its activities to a broader audience. By actively engaging in CCG Hearts, members contribute to the community’s well-being while earning rewards. Since its launch, more than 107,000 members joined the programme within the Reporting Period.
CCG Hearts inspires its members to drive positive change through seemingly small yet impactful actions that collectively lead a significant difference. Participants are encouraged to complete “Quests”, which involve volunteering in community activities benefiting different segments, including the elderly, teenagers, as well as initiatives focused on environmental and animal care. These Quests may encompass a range of activities such as stress-relieving workshops with elders, festive celebrations, sports-related workshops with underprivileged children, etc. Our members have completed 124 Quests so far, representing a total of 8,243 volunteer hours being lined up for these Quests. Through partnerships with local and international charitable organisations and social service institutions like HandsOn Hong Kong, Caritas Hong Kong and the Salvation Army, CCG Hearts ensures that its members have meaningful opportunities to contribute to the community.
CCG Hearts inspires its members to drive positive change through seemingly small yet impactful actions that collectively lead a significant difference. Participants are encouraged to complete “Quests”, which involve volunteering in community activities benefiting different segments, including the elderly, teenagers, as well as initiatives focused on environmental and animal care. These Quests may encompass a range of activities such as stress-relieving workshops with elders, festive celebrations, sports-related workshops with underprivileged children, etc. Our members have completed 124 Quests so far, representing a total of 8,243 volunteer hours being lined up for these Quests. Through partnerships with local and international charitable organisations and social service institutions like HandsOn Hong Kong, Caritas Hong Kong and the Salvation Army, CCG Hearts ensures that its members have meaningful opportunities to contribute to the community.
In addition to the intrinsic rewards of altruism, CCG Hearts offers tangible incentives in the form of rewards and benefits that span a diverse array of categories such as food, electronics, fashion, beauty, and sports. Some rewards feature sustainable products (e.g. sparking lime) and goods made by social enterprises or NGOs (e.g. soap, handcrafted items). As of 30 June 2024, more than 41,800 members earned reward points since the launch of the programme, highlighting its active engagement and impacts. These rewards can be redeemed at Nina Hospitality’s hotels, dining and retail tenants of the malls managed by the Group, as well as partners, providing members with both the satisfaction of making a difference and the opportunities to enjoy a variety of perks tailored to their interests and preferences.
REACT Campaign:
Transforming Waste Management Together
The REACT Campaign, through a series of community engagement activities, was designed to educate, empower, and inspire the public to adopt waste reduction and recycling practices, fostering a shift towards more environmentally conscious habits. REACT, an acronym representing Rethink, Exchange, Awareness, Cultivation, and Token, and is pronounced similarly to “WE ACT,” reflecting our collective responsibility for environmental care and action.
In collaboration with The Green Earth, we worked to provide community members with hands-on experiences related to waste reduction and proper recycling, promoting knowledge sharing and encouraging positive behavioural changes. Aligned with The Green Earth’s mission, REACT brought together various stakeholders to work towards the common goal of reducing waste at its source, embodying the ethos of “Cherish the Earth”.
Rethink
Encourage the public to reconsider their consumption habits and waste generation in daily life
Exchange
Promote knowledge exchange and experience sharing among community members
Awareness
Raise public awareness on the importance of waste reduction and recycling
Cultivation
Foster the adoption of sustainable, eco-friendly practices among individuals and communities
Token
Motivate eco-friendly behaviours through rewards, incentives, and recognition
The REACT Campaign has placed public engagement at the forefront of its efforts, organising various events and educational initiatives to increase awareness and inspire active participation in waste reduction and recycling. A major highlight of this initiative was the REACT FunWaste Carnival, a lively five-day event held at Nina Park, which fell under the “Awareness” category. The carnival featured numerous market stalls showcasing sustainable products and significantly contributed to raising awareness about a zero-waste lifestyle. Additionally, six educational tours were organised at key venues such as O•PARK 1 and Y•PARK, offering participants firsthand insights into waste management and recycling processes. These activities aimed to empower individuals with practical knowledge and inspire them to adopt more sustainable habits.
Under the “Rethink” theme, the campaign collaborated with The Green Earth to organise eight sessions of beach and trail clean-ups, bringing the community together to address waste generation and rethink consumption patterns. These hands-on activities not only fostered a sense of collective responsibility but also encouraged participants to reflect on their lifestyles and the environmental impact of their choices.
To deepen knowledge exchange, the “Exchange” pillar featured a 2-month “Waste Reduction and Recycling Class” at D•Park and NINA MALL, providing valuable information and interesting facts on waste reduction and recycling, complemented by interactive workshops. To amplify our impact and reach a broader audience online, we developed a 10-episode learning series in partnership with Patrick Sir, a renowned educator and a television host. This series provided practical tips and knowledge on reducing waste and clean recycling in daily life, further equipping individuals with the tools to make informed decisions.
The “Cultivation” theme introduced the “WePledge” initiative, which encouraged individuals to make small, meaningful commitments in their daily routines to reduce waste and lower their carbon footprints. Simultaneously, the “Token” pillar incentivised action through RVMs installed across public spaces and seasonal recycling programmes. Participants earned CCG Hearts rewards for recycling items like plastic bottles and moon cake cans, creating a tangible link between individual efforts and communal benefits.
Collectively, the REACT Campaign engaged 93,464 participants, resulting in the collection of over 260 kg of waste from the clean-up activities and more than 38,600 plastic bottles through RVMs, underscoring the scalability of community-centric environmental action. Post-activities surveys (559 responses) revealed an increased knowledge and a willingness to engage in eco-friendly practices such as recycling, reducing single-use items and using reusable products. Qualitative feedback further highlighted strengthened community ties and heightened accountability toward shared sustainability goals.
By interlacing education, hands-on engagement, and incentivised action, the campaign has established a replicable model for driving systemic change. It not only elevated public consciousness but also translated awareness into measurable action, laying the groundwork for long-term cultural shifts in environmental responsibility.
Green Tenancy:
Partnering with Tenants to Drive Changes
To underscore the significance of involving tenants as integral partners in our sustainability journey, we, as a property developer, have taken proactive steps to engage tenants. By incorporating sustainability clauses in new tenancy agreements, providing comprehensive fitting-out guidelines, and launching green tenancy engagement programmes, we are building an ecosystem where tenants are vital participants in our sustainability endeavours. This approach ensures that tenants are not merely passive participants but actively engaged in and benefit from our shared commitment to a more sustainable future.
Since August 2023, 100% of new and renewal tenants have signed the new tenancy agreements with higher environmental standards, marking a significant milestone in the Group’s sustainability efforts. The agreements oblige tenants to implement environmentally friendly designs and sustainable initiatives that enhance resource efficiency, collaborate with us on resource management plans, and share information to monitor and improve environmental performance. A comprehensive fitting-out guideline was also established, offering recommendations on resource conservation, waste reduction and indoor environmental quality, as well as guidance from widely accepted interior design standards to enhance tenants’ environmental and health and safety performance during design and fitting-out processes.
Complemented by the new tenancy agreements and fitting-out guidelines, the Green Tenant Engagement Programme is strategically crafted to foster collaboration with tenants to achieve sustainability objectives. Inviting the Group’s tenants across commercial, retail, and residential sectors, this initiative inspires and rewards collective efforts towards a greener lifestyle and business practice. To elevate programme effectiveness, we not only utilise tenant-centric digital solutions but also engage with our tenants in person to convey sustainability messages and provide programme details. Through the use of an innovative digital platform, tenants can share electricity consumption data, record green actions, and participate in interactive quiz challenges. This platform not only aligns the Group’s sustainability objectives with tenant interests but also creates a dynamic and engaging experience focused on achieving measurable carbon savings and promoting well-being.
To further incentivise sustainable behaviours, tenants earn green points for participating in green actions, which can be redeemed for cash vouchers at eco-friendly shops, further encouraging them to live a more sustainable lifestyle. In addition, tenants who excel in better Energy Usage Intensity (“EUI”) receive rebates on management fees, while outstanding performers passionate in completing green actions are recognised through awards such as Most Outstanding Green Tenant, Most Active Green Tenant, and Most Progressive Green Tenant.
As of the end of the Reporting Period, the programme has achieved impressive results, with 677 green actions taken by 100 tenants. These concrete outcomes underscore the programme’s impact in driving tenant engagement across various sectors and fortifying the Group’s overall environmental performance, thereby paving the way for a more sustainable future.
