Promoting Arts and Culture through Intergenerational Collaborations
Arts, culture, and heritage are vital to building a vibrant, inclusive, and prosperous society, driving economic growth and fostering social cohesion. They serve as powerful mediums for communication, bridging generations and cultures while promoting mutual understanding. The Group actively supports events that encourages intergenerational inclusiveness and cross-cultural exchange, while delivering meaningful messages such as love and care for the elderly, ensuring they are passed on to future generations.
Chinachem Group celebrates French May 2024
As a global community builder, we are dedicated to preserving and promoting local and international art and culture. For the fourth consecutive year, the Group partnered with the French May Arts Festival, sharing a vision to enrich community life through arts and culture.
In this collaboration, we promoted French culture at Central Market and NINA MALL, while introducing Festival programmes for the first time at D•PARK and Nina Park. These included sustainability-focused contemporary dance performances, where dancers utilised the surrounding environment in a site-specific performance to echo the theme of sustainability. Alongside these, French GourMay Markets featuring French delicacies and fine wines have brought a taste of French art, culture, and lifestyle to the city. Additionally, dance workshops were organised for schools and community groups, culminating in a community dance performance by children at NINA MALL which fostered community connections and created positive social energy. The collaboration showcased French art and gastronomy while demonstrating our commitment to building communities through inclusive participation and engagement.
ACE Art 2024
To demonstrate care and love through creativity and arts, we sponsored the organisation of Anchor Children with Elders (“ACE”) Art 2024 by Mighty Oaks, an NGO that focuses on promoting elderly welfare and fostering intergenerational connections.
ACE Art is an annual student competition aimed at promoting understanding and respect for the elderly through creative expression. Young student participants engage with their grandparents or elders in the community to learn about their past, creating artworks inspired by the older generation’s stories on a themed canvas. The theme for ACE Art 2024 is “All We Need is Love”, with hand fans chosen as the canvas for their practicality as an everyday item and cultural significance in Hong Kong.
We were honoured to have been involved in selecting the winners as well as hosting the award ceremony and exhibition at NINA MALL Atrium, showcasing award-winning and outstanding artworks to promote the message of intergenerational connection to the wider public. After the exhibition, 1,700 pieces of artworks were gifted to elders during community service visits to elderly homes and centres, spreading love from the young to the old.
Movie Ticket Donation
Recognising the importance of making arts and culture accessible to all generations, we collaborated with Yan Oi Tong Woo Chung District Elderly Community Centre in Tuen Mun to provide free movie tickets to senior citizens. From July 2023 to June 2024, more than 18,000 tickets were distributed to elders, offering them opportunities to enjoy arts and culture while spending leisure time with friends.
The initiative strengthened social ties and promoted social inclusion while encouraging broader participation in arts and culture by people from different generations. Since May 2023, we had extended the coverage of the sponsored morning movie sessions to weekends and other sessions before 11am, better accommodating elders’ schedules and preferences and further improving the accessibility of the movie-going experience.
CCG Grand Award to Support Local Film Industry
As part of our commitment to nurturing the local film industry, we continue to take proactive steps to support and elevate the creative efforts of homegrown talent. In collaboration with the Hong Kong International Film Festival Society to foster local film talent, we proudly sponsored and presented the second edition of the CCG Grand Award, recognising an outstanding locally produced film project at the 22nd Hong Kong – Asia Film Financing Forum. The Way We Talk, one of five Hong Kong projects shortlisted for the award, was named this year’s winner and received a cash prize of 200,000 (HKD). We will remain dedicated to supporting the arts and cultural industries, nurturing local talent, and creating a positive impact on the Hong Kong film industry and the broader community.
